Privacy Policy

Effective Date: June 1, 2025  |  Last Updated: June 1, 2025

Helix Apartments ("we," "us," or "our") is committed to protecting the privacy of visitors to our website and prospective residents who submit information through our online forms. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By using our website or submitting any form, you agree to the practices described in this policy.

1. Information We Collect

We collect information you provide directly to us when you fill out a contact form, submit a rental inquiry, apply for residency, or sign up for leasing updates. This may include:

• Full name
• Email address
• Phone number
• Move-in timeline and unit preferences
• Any additional information you choose to include in a message or application

We also automatically collect certain technical information when you visit our website, including browser type, device type, pages visited, time spent on pages, and general location data derived from your IP address. This is collected through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your leasing inquiries and contact form submissions
• To send you updates about availability, leasing specials, and community news if you have opted in
• To process and follow up on rental applications
• To improve our website experience based on how visitors interact with it
• To communicate important information about Helix Apartments

We do not sell your personal information to third parties.

3. GoHighLevel (CRM and Forms Platform)

Our website uses GoHighLevel, a customer relationship management and marketing platform, to power our contact forms, inquiry submissions, and leasing update signups. When you submit a form on our site, your information is transmitted to and stored within GoHighLevel's platform on our behalf.

GoHighLevel acts as a data processor for us, meaning they handle your data according to our instructions and are bound by their own data protection commitments. You can review GoHighLevel's privacy practices at gohighlevel.com/privacy-policy.

GoHighLevel may use cookies and tracking pixels to support form functionality and measure website activity. You may be able to limit certain tracking through your browser's cookie settings.

4. Cookies and Tracking

Our website uses cookies, which are small text files stored on your device, to support basic site functionality and to understand how visitors use our site. Cookies help us:

• Remember your preferences during a session
• Understand which pages are most visited
• Improve site performance over time

You can control or disable cookies through your browser settings. Note that disabling cookies may affect certain features of our website. Most browsers also allow you to clear stored cookies at any time.

5. How We Store and Protect Your Information

Your information is stored securely within GoHighLevel's platform. We take reasonable precautions to protect the information we collect from unauthorized access, disclosure, or misuse. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

We retain your information for as long as necessary to fulfill the purposes described in this policy or as required by law.

6. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

• With GoHighLevel, as described above, to operate our website forms and communications
• With our property management team and leasing staff who need access to respond to your inquiry
• If required by law, court order, or government authority
• To protect the rights, safety, or property of Helix Apartments or others

7. Your Rights and Choices

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to any legal obligations we may have to retain it
• Opt out of marketing communications at any time by replying "unsubscribe" to any email or contacting us directly

To exercise any of these rights, please contact us using the information below. We will respond to your request within a reasonable timeframe.

8. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted information through our site, please contact us and we will promptly delete it.

9. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies before submitting any information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please reach out to us directly: